Wise.blue Next

B2B • Web App • Product overhaul • Role: Individual contributor

About

Wise.blue helps advertisers quickly and efficiently scale ad campaigns on social media platforms, thus outperforming the platforms’ native advertising tools.

Since the legacy application has shown excellent results in its partnership with 𝕏 (formerly known as Twitter), Wise.blue Next keeps all of its predecessor's features and functionalities, and additionally streamlines processes with an interface crafted for experts who value high performance and quick input navigation.

Because our clients and partners (Reddit, Amazon, Spotify) vary widely in their advertising needs, the application and its core components are tailored to fit each of them perfectly.

My contribution

I dove head-first into this project by leading a team of 5 UX designers in preparing a prototype to present at the Cannes Lions International Festival of Creativity. Very positive feedback green-lit the application’s development under the leadership of a seasoned product designer, Natan Nikolič.

For myself that meant

  • creating a comprehensive inventory of the legacy platform,

  • conducting user interviews and researching flows

  • researching the platforms’ native campaign management tools and all their feature dependencies,

  • preparing proposals for the adaptation of these flows to the new (quite different) paradigm,

  • designing screens and flows in their entirety (UX and UI),

  • and eventually leading the project of creating a Design system for the product.

Login screen

Login screen

Team administration and permission management

Team administration and permission management

Entity deletion pattern

Entity deletion pattern

Flow research and legacy platform entity inventory

Flow research and legacy platform entity inventory